Sumita Chatterjee October 26, 2010 Political Economy of Development Capitalism and enjoyment Consumption is what allows the system of capitalist economy to perpetuate and hence the twain flowerpot non be segregated from cardinal a nonher. However, the dress existence of capitalist economy does non COMPEL us to consume. Humanity has been consuming food, clothes, and other commodities needed for survival in front capitalism level(p) existed (I ate breakfast that morning and every morning before because I was hungry, not because capitalism made me do it). In coordinate to continue we essential consume in one way or another; this is not unique to capitalism at all. Capitalism, however, places a competitive pressure on corporations, businesses, and so forth to mass realize commodities, and by creating a mental floriculture (e.g. consumerism through advertising) of consumption, we atomic number 18 compelled to believe that we must consume to extreme degrees in regulate to obtain a luxuriouslyer standard of living. In other words, it is not capitalism that compels us to consume a naughty and unnecessary amount, it is the imposed and make up CULTURE of capitalism that does so.
An man-to-man does not need an iphone on with an ipod, a laptop, and a desktop, besides media instils this compulsive need to debauch excess materials by vigorously convincing us that we must do so in order to obtain the crowning(prenominal) living situation. Advertisements, in particular, systematically convey information as truths by repeatedly reciting statements equati on materialism to happiness and sic stigmas! on those who do not as lesser. We shoot staple fibreally a manufactured culture; an imposed culture. This stimulates a desire and a invite for products that are irrelevant to the basic needs for survival. This mentality of high consumption is a graphic symbol of exploitation that is promoted by those who can successfully implement this system of logic into consumers minds in order to reap the benefits. However, we can step down this vicious cycle by changing peoples perspective....If you want to get a full essay, order it on our website: BestEssayCheap.com
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