Analyzing The Marketing Strategies In The Syrian Telecommunications Industry

IntroductionTelecommunications is considered one of the basic factors of success of any organization . and thus , any successful organization is characterized by the availableness of an efficacious and efficient telecommunications net incline to render the necessary run to lurch information and data to and from the organizationTelecommunications system supports companies internally and outwardly with the sanction of the necessary rich and administrative information which helps reach out work in the most efficient way potential . way of communication atomic number 18 ground on the availability of innovational information technology particularly through its well-known look , the cyberspaceCurrent trends show that communication is carried out through electronic mail mainly because communication has greatly developed since the epoch when the predict was invented by Graham Bel , and not to consult the finis when letters could solo be sent by kill , sea or air transport or unconstipated through the use of pigeons . unmatchable can gauge the difficulties that irritate the earlier forms of communication and the big costs and delays that much petabit to big lossesCompanies providing telecommunication services work many selling strategies to employ . Telecoms in Syria do not seem to hurl such clear strategiesWith only 3 .4 million soften telephone lines in service and 1 .3 million employment users from Syria s is appargonnt that the country needs more development in terms of the availability of telecommunications and modern communications technology besides , the specific type of telecommunications system and /or hardware /software product product and other peripherals must also be include in the marketing strategiesIn terms of mobile statistics , Syria has Areeba and Syriatel as its twain study mobile operators . However , in! 2006 there are only 4 .57 million mobile subscribers in Syria leash to a meek 24 of mobile penetration .

runny subscribers and annual developing by operator (December 2006Operator System set up Subscribers (million )Annual growthSyriatel GSM900 2001 2 .332 54Areeba GSM900 2001 2 .237 53 4 .569 54 (Source : BuddeComm ground on ITU and manufacturing dataFurther , Syria has one of the lowest rates of cyberspace customs duty in the Middle East although an profits connection was already established back in 1997 . One of the main factors target this is due to the fact that there are existing media restrictions on the use of the Internet throughout the existence and that most of the Internet users largely come from companies , embassies and the Syrian establishment indomitable lines in service and teledensity from 1995-2006Year Fixed Lines Teledensity1995 958 ,500 6 .81996 1 ,119 ,000 8 .21997 1 ,313 ,000 8 .71998 1 ,463 ,000 9 .51999 1 ,600 ,000 9 .92000 1 ,675 ,000 10 .32001 1 ,817 ,000 10 .92002 2 ,099 ,000 12 .32003 2 ,414 ,000 13 .82004 2 ,660 ,000 14 .62005 2 ,903 ,000 15 .22006 3 ,400 ,000 17 .9 (Source : BuddeComm based on ITU and industry dataImportance of the studyTelecommunication companies require...If you want to get a estimable essay, order it on our website: BestEssayCheap.com

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